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What is SEO? - SEO (Search Engine Optimization) is the leading term you hear in internet marketing but is quite difficult to make it truly “leading” for you, when you implement it on your own. Search Engine Optimization is the process of taking your company to the first page of search results, thereby increasing your web related traffic, and subsequently your sales. It may sounds simple in theory, but do not get it wrong, there is a lot that goes into SEO and getting the results you want without attracting negative attention from “big brother”… Google. This is why you come to an SEO Company of SEO Experts… such as Authority Solutions.